- by Hamilton Helmer
- Summary:
- English
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- Scale Economies: If you make a lot of lemonade, you can do it cheaper than others. It’s like buying lemons in bulk to get a discount.
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- Network Economies: The more friends you have drinking your lemonade, the more other kids want to join in. Everyone wants to be part of the fun!
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- Counter Positioning: You have a secret ingredient in your lemonade that others don’t. New stands can’t easily copy it because it’s too different from what they’re used to.
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- Switching Costs: If your friends buy a special cup for your lemonade, they won’t want to switch to another stand because then their cup would be useless.
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- Branding: Everyone loves your lemonade because it has a super cool name and logo. When kids think of lemonade, they think of you.
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- Cornered Resource: You have the only special tree that grows the best lemons, so no one else can make lemonade as good as yours.
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- Process Power: You have a special, super-fast way to make lemonade that no one else knows about, so you can serve it faster and better.